Annually, MINI Cooper hosts a rally called MINI Takes the States. Here thousands of MINI fans drive up to different events to share and celebrate their one true love: MINI. In order to launch this event for the first time in Puerto Rico, we gave it a local feel and developed MINI Takes the Island, a pirate filled journey, from San Juan to Ponce, packed with puns and Jack Sparrows (after they docked their MINIs at the last spot, of course). This rally took home the best and most effective event of the year award at the 2012 Public Relations Excel Association Awards in Puerto Rico.